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Welcome to Avoraza

Social Media and Marketing Management

Whether you are already established or newly opened business, I will provide you with full support when managing your social media platforms or creating your marketing strategies. Let me save you valuable time and take care of your marketing management needs.


My Vision

Avoraza is a reverse of Azarova - my great-grandmother's and grandmother's maiden name. Both of these women left a huge impact on who I am as a person today. I wanted to honour them, show how much they mean to me, and create something I wanted my whole life - an organisation where I would not have to work a day as I love what I do with all my heart - same as I love these two incredible women.
I want to share my passion and engage your business with the target audience while using content that is relative, emotional, and relatable - like the meaning of my brand.


About Me

My Life Story

I was born in Lithuania and in 2011 I have emigrated to London together with my family. Although in college I have studied music, my path took a different turn in 2015 when I have been accepted into University of Greenwich to study Events Management.

During the years in university, I have taken few marketing classes which I really enjoyed and in 2018, I have decided to go for master’s degree in Marketing and expand my knowledge. I have graduated with dual degree between University of Greenwich and ESCEM Business School in France gaining two diplomas – Strategic Marketing Communications and International Marketing.

My working career is combined of multiple experiences in catering, hospitality, beauty, retail, administration, marketing and events. I have always worked more than one job at the time and proved myself that I can achieve anything. During my years at university, I have been volunteering for a charity where I have undertaken full events management and marketing duties and organised sporting events for children as well as marketed them on social media. Later on, I have worked in the beauty salon, where I have managed social media platforms and undertaken administrative duties. I have also helped my parents to establish their social media presence when they have opened an Eastern European food shop and still successfully managing their social media platforms. Before Covid-19 took over the world I have worked as an event coordinator for the hotel and was responsible for multiple meetings at a time. It was challenging and stressful, but I have managed to achieve many goals and proved myself that my time management and customer services skills are developed to excellence.

Now, I am an independent marketing freelancer who wants to help small businesses develop and reach their market. I will provide you will full guidance, marketing strategies and content, so you will not have to figure it out yourself. I will take over your social media platforms and will do my best to provide you with the greatest results possible by applying my experience and knowledge.


The Helping Hand

Marketing Coordinator

Hi Avorazers!
I am Mara, the Marketing Coordinator at Avoraza. To tell you a little about myself, I am located in a small town in Denmark. Just like Erika, my home is my office. My passions include painting, drawing, tarot and creating podcasts. I took over the position in November 2020, a moment that changed my life completely. Holding such an important place in the company made me realize how much work is put into creating a Start-Up company.
Here, at Avoraza, we are trying to bring the best quality services and content for you and your business. We believe consistency is key, amongst other things such as good quality and a nice working atmosphere.
The way we operate to bring the best and make your company boom is the result of years of dedication and training. From data insights to trend analytics, we use every opportunity to better our work.
This leads to you, as a customer, being completely satisfied with the content we post.
Let’s create a future TOGETHER!




Social Media Management

No time for capturing posts or news? No worries! I am here to help with all of it from top to bottom.

Step 1: You introduce me to your brand or organisation. What does it stand for? What does it have to say? Let me know your goals, your target market, and needs which you are looking to establish through social media.

Step 2: I am working on your marketing plan and analysing your competitors, current social media platforms (if there are any), and providing you with recommendations and potential strategy.

Step 3: Your review – final amendments and edits to create a complete marketing plan.

Step 4: I am taking over the management of your business’ social media platforms. I create and publish the content, edit the information, and undertake the analysis of content performance and audience engagement.

Step 5: We review the social media’s insights weekly/monthly and discuss the strategies, changes, and further plans of action. Our partnership continues.


Marketing Events

Events are one of the best offline marketing strategies. Consumers like experience-based advertising where they can use their senses and later on, relate them to that brand or business. 
Here is a step by step guide on the full process:

Step 1: We discuss the specifics: What kind of event are you looking to host? We will also cover details such as location, date, audience, and purpose.

Step 2: I prepare a brief event plan and present it to you so we can discuss the amendments and finalise the details.

Step 3: The event organisational process begins! Scheduling and planning.

Step 4: The event is happening.

Step 5: We evaluate the success of the event, review the pros and cons, and suggest future improvements if needed.


Social Media Training

Want to take care of your own social media platform but do not have enough knowledge on how to do it? I can help! With this specifically designed course, I will teach you everything you need to know.

The courses include:

  • Introduction to Social Media platforms

  • Analysis of your business’ demographics

  • Competitor analysis

  • Post publication and management

  • Paid advertisement

  • Content creation: tools and resources

  • Insights and performance review


Expertise Portfolio

Expertise. Intuition. Ingenuity.


Interview for University of Greenwich

My clients are my number one priority, and my services prove just how committed I am to their success. Book an introductory meeting today to learn more about how I can make your business thrive.

Awesome Award for Inspirational Graduate

My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.


Want to learn more about my services? Get in touch today and see what I can offer you.


Past and Present Clients


Newark Shop Maximal

Eastern European Food Shop


Home Cleaning

Professional Cleaning Services


Newham All Star Sports Academy

Charity/Community Supporter


Beauty Lounge Green

Hair and Beauty Services


It is such a pleasure working with Erika! She is professional, easy-going, and creative. Looking forward to continuous years of partnership.

Jurgita, Newark Shop Maximal


Contact Me

London, United Kingdom


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